travis scott all through the late night download

How was the concept conceived for instance, did Travis approach you with an idea, did you guys brainstorm over a listening session, etc.? It’s like trying to imagine the sound of a Jackson Pollock or a Basquiat - putting that concept in reverse.

Whoever you’re working with, you need to express what they do aurally, visually.

People used to put a lot of time and energy into album covers back then, and I think people still want to look at the imagery and see a continuum of the sound. Album art was very important: I would study the picture on the front of the sleeve while listening to the album. I used to spend a lot of my time during my childhood in the 1970’s looking at album covers on records. How did you want these images to be received by his fans and listeners of the album? When Peter Saville and I used to do album covers, he would tell me not to try too hard to get close to the album title but rather to do the best possible image - that was more important. I was picking up the aesthetic that Travis has already shown, and to some degree, picking up on an image that might hold some resonance with the title of the album.

What kind of vibe were you going for with these visuals? HYPEBEAST spoke to Knight, the SHOWStudio director and legendary fashion film pioneer, about how the collaboration came about, how he feels album covers contribute to an artist’s overall aesthetic, and whether we can expect more from their creative pairing in the future.

Travis scott all through the late night download